Yeti is a favorable brand. Simple elegant useful products.
As I age, I try to own less and less things (and teach the kids the same). Somehow, I have two Yeti cups — one for work, one for home and everyone else. Yes, I love the simplicity of this technology. And no, by Yeti cup, I am not referring to bigfoot’s jock strap.
Glad to see support for some excellent story telling.
Full stories here. And Shane Dorian video:
Great article in most recent Surfer’s Journal re Shane as well.
